Marvel fans near and wide will have most definitely heard the news by now…
Melbourne’s government has entered an eight-year agreement with The Walt Disney Company to rename Etihad Stadium into MARVEL STADIUM from 1 September 2018.
That’s huge, not only because the announcement has immediately raised geek interest in sport, but it’s also the first major and semi-permanent slice of the Cinematic Universe to arrive down under.
In an official statement, Disney Australia’s Senior VP and MD, Kylie Watson-Wheeler, promised that Marvel Stadium would bring fans closer to the Marvel brand by offering a “unique and exciting experience for all”.
While Kylie didn’t elaborate on what these immersive experiences may be, the Stadiums’ Chief Executive Michael Green, told Sen.com.au that this will include a “retail presence”, which COULD POTENTIALLY be Australia’s first and only official Marvel Store.
If so, then finally!
He continued, saying that Marvel-based street art will also go up in the area as a means of “bringing content and characters to life from day one”.
“We’re going to start small, but yes there will be a retail presence from the start, but what you will see certainly from the get-go is a really immersive experience,” he said.
“I think this is going to be a relationship that is so much more than a name on a building, we’re working with Marvel to really deliver an immersive and interactive experience for all patrons coming into the building from September 1st.”
WEEEEE can’t wait! Gonna buy everything!