Batman, Superman and Wonder Woman will literally fly as part of a new arrangement with Turkish Airlines.
The airline has teamed up with Warner Bros. Pictures to promote the forthcoming release of Batman v Superman: Dawn of Justice and extend the airline’s brand recognition amongst movie viewers.
As part of the agreement, Turkish Airlines has painted a Boeing 777 aircraft with the Bat-signal and Superman’s iconic ‘S’ logo.
As well as allowing guests to fly on the plane, it will also be featured in the movie during a “pivotal scene”.
A snippet of the aircraft in the film was shared by the carrier on social media in a special trailer.
The one minute and 42 seconds video features new footage from the anticipated flick including Wonder Woman (Gal Gadot) storing away her check-in luggage on the Turkish Airlines aircraft.
Check out the video below:
The agreement will also see figures from the movie added to the aircraft’s interior design and new Batman v Superman themed-onboard amenities.
Turkish Airlines is the latest airline to jump on the pop culture bandwagon to raise its brand recognition amongst movie lovers.
Air New Zealand kicked off the trend a few years back with its Lord of the Rings and Hobbit aircraft. Last year, Japan’s All Nippon Airways took it to another level with not one, but two Star Wars-inspired planes featuring R2-D2 on the livery.
More recently, Pegasus Airlines – another Turkish carrier – teamed up with Disney to bring Marvel characters aboard its aircraft.
Would you be more inclined to fly with an airline that promotes your favourite movie?